September 19 – Marketing your business

ABWA logo - American Business Women's AssociationELDORADO CHAPTER MEETING

Kirsten Lynn Challman—Marketing your business

Kirsten Lynn Challman - Speaker for ABWA - Marketing Your BusinessKirsten Lynn Challman is a Sales and Marketing Professional with 20+ years of experience in industries as diverse as the high-tech world, the automotive world, and the aesthetic world of art, antiques and home furnishings. This broad range of clientele reflects both her experience and her attunement to specific needs within each profession.

In short, she knows how successfully market the organization or product to a specified demographic.

From developing marketing strategies to Facebook publicity to press releases to exploring every imaginable form of community interaction, Kirsten has successfully promoted her clients’ image and helped them develop marketing initiatives and campaigns.

Her clients include Project Manager’s Institute of Orange County – a 1600 member strong organization dedicated to the promotion, education and support of project managers. Her other clients include several artists, an aesthetician, an internet business and a therapist who is delving into the world of Expert Witness testimony. This variety of clients and specialties requires intimate knowledge of each of their demographics and fields.

Lastly it must be noted that Kirsten serves on three non-profit Boards – the local chapter of American Business Women’s Association (WaveCresters), where she is President and Fundraising Chair, The House of Ruach, a non-profit interfaith service organization and The Orange County Chapter of The Mills College Alumna Association (OCMCA) where she is also in charge of fundraising.

President’s Corner – August 2012

ABWA logo with Eldorado Chapter nameThank you for trusting me to help lead Eldorado this coming year.

I am excited — many ideas were suggested to help us strive to meet our mission at our recent board meeting. As we look at our chapter with the SPOT program at our August meeting, we can begin to define (brand) ourselves, you will be hearing more about these plans.

[See our Current Events page] for a preview of what is ahead for programs. Read More…